Thinking of Selling Your Santa Rosa Home? Explore Your Options: DIY, iBuyer, or Sonoma Home Sellers
Even in a hot market like Santa Rosa, CA, knowing your options is key to achieving your goals. Should you list with a full-service agent, try selling on your own, go with an iBuyer, or choose Sonoma Home Sellers at just 1.5% listing fee? Here’s how these paths compare:
Your Time + Money = Real Costs
Selling your home on your own typically demands 30+ hours of effort. When you assign even a modest hourly rate to your time, the cost can outweigh any commission savings.
Plus, data shows hiring a professional full-service agent can help you sell up to 13% more and about 20 days faster, especially when they’re experienced in the Santa Rosa market. Full-service agents drive higher sale prices and speed—advantages the vast majority of sellers prefer Real Estate Witch+2Business Insider+2Anytime Estimate+2.
How Sonoma Home Sellers Compares
| Selling Method | Listing Fee | Buyer Agent Fee (typical) | Total Cost on $700K Sale | Seller Pocket |
|---|---|---|---|---|
| Traditional Agent (~2.5–3%) | 3% | ~2.5–3% | ~$38,500 | – |
| Sonoma Home Sellers (1.5%) | 1.5% | ~2.5% | ~$28,000 | You save ~$10,500 |
On a $700,000 sale, our 1.5% listing fee delivers major savings—while still providing full-service support.
What Others Doesn’t Cover, We Always Do—and Better
At Sonoma Home Sellers, you get all the professionalism you expect:
- ✅ Professional photography and drone shots
- ✅ Strategic digital marketing across MLS, Zillow, Redfin, and more
- ✅ Open houses and private showings coordinated by a local expert
- ✅ Clear, negotiated offers and hand‑held closing assistance
- ✅ Experienced negotiation to boost net proceeds & minimize delays
Just because we charge less doesn’t mean we cut corners. We deliver the full-quality experience—just leaner and smarter for sellers.
Why Not an iBuyer or FSBO Route?
- FSBO (For Sale By Owner): You keep the fee—but may attract fewer buyers and get a lower overall sale price. FSBO homes often sell for significantly less than agent-assisted sales—and still require major DIY effort MarketWatch+6Clever Real Estate+6HomeLight+6Business Insider+1Clever Real Estate+1.
- iBuyer: Quick sale but at a discount—often 5–10% below market value. And you’ll still pay seller fees beyond the offer.
Why Most Santa Rosa Sellers Still Choose an Agent
Discount brokerages vary in service. In Santa Rosa, most discount real estate services charge 1% listing fees on average, but only select providers deliver true full-service support (e.g. including on-site agents, photography, open houses)
Roughly 90% of U.S. sellers use agents for faster sales and better pricing nar.realtor.
Ready to get started? Fill out the form below, give us a call at 7076715742, or connect with us on our Contact Page.
Less Hassle, More In Your Pocket, Peace Of Mind…
When selling your Santa Rosa CA house, make your decision on what’s right for you based on these 3 important factors.
- The true costs: Often times people look at the commissions for an agent as a necessary evil to sell your home. But, when you partner with the right Santa Rosa real estate agents, that agent is the expert in your corner to protect your best interests. If a property takes longer to sell, a buyer backs out, you misstep because of a mistake in the contract that could cost you money, paying buyers agent commissions… all of those things add up to the true cost of selling your house.
- Your time commitment: Do you want to be (and have the time to be) heavily involved in all aspects of selling the house? From marketing to taking calls from buyers, to showing the house, doing your own open house, putting signs outside, setting up the escrow, and more? All so you can save 2 or 3% on the sale. Just calculate what your time and energy are worth and where you should best focus your time. If you’d rather not hassle with the details of your house sale, work with a trusted agent like Sonoma Home Sellers.
- The “experience factor”: There are hangups that can throw your closing off or cost you thousands. We help you avoid those and we deal with them for you.
Ready To Get The Process Started With Sonoma Home Sellers? Give Us A Call At 7076715742 Or Get A FREE Home Valuation Report!
Sources:
* 2014 Profile of Home Buyers and Sellers, National Association of REALTORS®)
** Both the Northwestern and the Stanford studies mentioned in the Money section confirm just that: “The use of a broker does lead to an accelerated sale. In that respect, brokers appear to add value,” the Stanford researchers declared. The Northwestern study found that it takes on average 20 days longer to sell a house on a FSBO site versus the MLS or an agent.